My creative energy has been going into my new business venture. Yesterday I spent a couple of hours playing with designs for my business cards. I am really jazzed about having a massage practice for women again! I've also been brainstorming with friends on marketing ideas.
My biggest challenge at the moment is deciding on my pricing. It is a tough time for many in today's economy. I am hoping to market to the women who feel that stress relief via massage helps them MORE than hurts their pocketbook. I want to offer a price that attracts, yet not undervalues my talent. If I start too low, then when I raise my rates to meet the market, I set myself up for losing clients. So...what I am leaning toward doing is coming in at the average rate for my area, and offering a $20 off introductory special. The added complication is that in the beginning my business will be house calls, which are more expensive because you are bringing the massage to someone's home. Massage therapists typically charge more for house calls. Yet, I am building a business...